What You’ll Learn
South College’s online Master of Business Administration with a Concentration in Marketing program is designed to equip professionals for the unique challenges of doing business in the digital age, with a particular focus on marketing and business strategy.
Marketing is an essential component of success for businesses today, and companies are expected to maintain a presence on an increasing number of social media and content platforms as well as traditional channels. This program will prepare you for that challenge with a balance of theoretical and practical coursework that further develops the critical thinking and analytical skills you need to compete.
In this program, all of your coursework and assignments are completed online and submitted through the learning management system. You will be able to tailor your educational experience to your long-term objectives and interests through the selection of topics in course papers and projects. The capstone course is a unique opportunity for a thorough investigation of a business dilemma, incorporating principles of marketing, accounting, economics, analytics, and management concepts and theories.
Students in the marketing concentration develop marketing strategies tailored to the product, place, price, and promotion in their capstone course project. Both full-time and part-time options are available to give students the flexibility to excel both in their present positions and in the classroom.