What You’ll Learn
This online graduate program is designed for those qualified individuals who wish to further their academic credentials in the field of business administration. The curriculum focuses on student learning and development of skills that prepare for the demands of the global business environment. Students work to critically analyze and identify business problems and opportunities. This includes being able to communicate information to influence an organization, integrate decision making across all business functions, and develop effective strategies while understanding the importance of ethical decision making. For the marketing concentration, courses focus on the development of marketing strategies relating to product, place, price, and promotion. Marketing is an essential component of success for businesses today, and companies are expected to maintain a presence on an increasing number of social media and content platforms as well as traditional channels.
The curriculum, taught by qualified faculty members, is tailored to provide a balance of theoretical, practical, and analytical instruction. Flexible and convenient, you’ll collaborate with students and faculty on analyzing opportunities for today’s 21st century challenges.