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Bachelor of Business Administration
with a Concentration in
Social Media Management

CAMPUSES South College Online Programs

What can I do with a Bachelor of Business Administration with a Concentration in Social Media Management?

Social Media Manager Digital Marketing Manager Content Marketing Manager Social Media Marketing Specialist Social Media Specialist Advertising Manager Store Manager Business Analyst Account Manager Sales and Marketing Representative Office Administrator

10%* Estimated Job Growth

Keys to Success

To excel in the social media arena, you must be creative, innovative, and ready to adapt to continually changing technology and trends. In the fast-paced digital world, you’ll also need to be quick to make decisions and solve problems. Finally, you’ll need to be an excellent communicator and skilled in analyzing data to assess performance. Our business program can help you to develop and hone each of these skills, as you examine real-world case studies of successful and unsuccessful social media campaigns and develop your own strategies for a wide range of course projects.

Throughout the program, our experienced faculty members and tutors will provide individualized support, helping to equip you for the exciting career opportunities ahead.

BBA w/ Con in Social Media Management at South College

Continuing Education

Accreditation or Approval

In February 2019, the School of Business & Technology has been awarded the status of Candidate for Accreditation by the International Accreditation Council for Business Education (IACBE). In granting candidacy status, the IACBE has determined that the South College business programs are eligible for accreditation (


Consumer Information

Amounts for tuition, fees, books, and supplies are subject to change. South College follows the required methodology provided by the Tennessee Higher Education Commission for the reporting of employment information for graduates. This information is compiled on an annual basis and submitted to the Commission by October 15 each year for graduates during the most recently completed reporting year (July 1-June 30). For more detailed information related to the calculation of graduate employment rates, please click here.

*The career options listed above are a small sample of potential job titles, and are not meant to be comprehensive. Students may or may not find employment in these positions. Job growth statistics are taken from the Bureau of Labor Statistics 2016–2026 projections. Note that the Bureau does not publish estimates for all job titles, so in some cases these numbers are an approximation based on similar job titles.

Success at South College

Adam Hatcher

I went to college originally straight out of high school with the intent of majoring in musical performance with a concentration in theoretical studies. I was not prepared to for college at that point, so I decided to gain some experience and maturity by joining the work force full-time. After working for 10 years, I felt it was time to try school again.

- Adam Hatcher, Bachelor of Business Administration
Anjali Doshi

I am currently in the Bachelor’s of Business Administration program with a Concentration in Accounting. I felt that given my personal interests, strengths, and skills, that a career in accounting would be the right choice. Also, I wanted to choose something that had the potential to allow work/life balance in the future as both are important to me.

- Anjali Doshi, Bachelor of Business Administration
Meghan Hosea

I considered dozens of schools with similar online programs, but South College was just so proactive and more helpful than the others. It was stress-free for me to enroll and get started. Also, being a military-friendly institution made it easier for me to use my Post 9/11 GI Bill benefits with the Yellow Ribbon Program.

- Meghan Hosea, Master of Business Administration
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