What You’ll Learn
The Bachelor of Business Administration with a Concentration in Marketing program at South College is designed to provide you with a deep understanding of marketing concepts and their application, whether you’re working in a business or an agency.
Built on an infrastructure of business administration knowledge and practices, the multidisciplinary marketing education you’ll receive in subjects like advertising, marketing research, sales management, and product development can help you stand out in a dynamic and competitive global marketplace.
While earning your bachelor’s degree, you’ll receive foundational instruction in subjects like social sciences, mathematics, communication, finance, and economics. These classes lay the groundwork for what you’ll learn in upper division courses, which cover new product and service introduction, pricing, identifying the best channels for distribution, campaign strategy, and promotion.
Through course content designed around real-world scenarios, video lectures, and other innovative teaching techniques, you’ll acquire a range of skills and practical knowledge that can help you begin an exciting new career.