Bachelor of Business Administration with a Concentration in Marketing

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What You’ll Learn

The Bachelor of Business Administration with a Concentration in Marketing program at South College is designed to provide an avenue for you to develop an understanding of marketing concepts and their application.

In your early business courses, you’ll study the fundamentals of accounting, management, finance, marketing, and more. Later, in your Marketing-focused courses, you’ll explore areas such as advertising, marketing research, sales management, and product development – subjects important in the dynamic and competitive global marketplace. Topics included in marketing courses include new product and service introduction, pricing, identifying the best channels for distribution, campaign strategy, and promotion.

Through course content designed around real-world scenarios, video lectures, and other innovative teaching techniques, you’ll have the opportunity to develop a range of skills and practical knowledge.

What can I do with a Bachelor of Business Administration with a Concentration in Marketing?

Marketing Manager Account Manager Marketing and Promotions Specialist Brand Manager Client Relationship Manager Sales and Marketing Representative Marketing Campaign Manager Advertising Manager

Keys to Success

The BBA program with a Concentration in Marketing program involves a combination of disciplines, so being able to change direction without losing focus is crucial. Students must be excited about marketing and have a passion for learning new skills. An aptitude for analytics and strategy is a plus. Good communication skills will be valuable as marketing requires a great deal of personal interaction.

South College helps our business students thrive by providing hands-on guidance throughout the degree program, especially as students choose their areas of focus and work on their course projects. Dedicated, accessible faculty members, small class sizes, available tutors, and the Math Lab and Writing Lab provide needed support for students.

Continuing Education

Additional Program Information

Learning Outcomes

Accreditation or Approval

South College is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award degrees at the doctorate, educational specialist, master’s, baccalaureate, and associate levels, as well as certificates. Questions about the accreditation of South College may be directed in writing to the Southern Association of Colleges and Schools Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097, by calling (404) 679-4500, or by using information available on SACSCOC’s website (www.sacscoc.org).

The School of Business and Technology at South College has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas, USA. For a list of accredited programs, visit https://iacbe.org/memberpdf/SouthCollege.pdf.

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Public Disclosure of Student Achievement

Admissions Requirements

Consumer Information

Amounts for tuition, fees, books, and supplies are subject to change. South College follows the required methodology provided by the Tennessee Higher Education Commission for the reporting of employment information for graduates. This information is compiled on an annual basis and submitted to the Commission by October 15 each year for graduates during the most recently completed reporting year (July 1-June 30). For more detailed information related to the calculation of graduate employment rates, please click here.

*The career options listed above are a small sample of potential job titles, and are not meant to be comprehensive. Students may or may not find employment in these positions. Salary ranges are estimated based on a range of public and private sources of employment information. Job growth statistics are taken from the Bureau of Labor Statistics 2014–2024 projections. Note that the Bureau does not publish estimates for all job titles, so in some cases these numbers are an approximation based on similar job titles.

Success at South College

I chose South College because it came highly recommended from mentors of mine, the faculty is second to none, and the program fits my ever-changing lifestyle. I also chose it because of the flexibility. My wife is still serving in the United States Air Force on Active Duty, and this means that we move when they tell us to move.

- Shawn Domm, Doctor of Physical Therapy

One of the major reasons I chose South College was for the smaller class sizes. It allows more one-on-one time between students and professors, which enhances the learning experience for me.

- Elizabeth Frerichs, Bachelor of Science in Health Science

I went to college originally straight out of high school with the intent of majoring in musical performance with a concentration in theoretical studies. I was not prepared to for college at that point, so I decided to gain some experience and maturity by joining the work force full-time. After working for 10 years, I felt it was time to try school again.

- Adam Hatcher, Bachelor of Business Administration

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