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Bachelor of Business Administration with a Concentration in Marketing

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What You’ll Learn

The Bachelor of Business Administration with a Concentration in Marketing program at South College is designed to provide you with a deep understanding of marketing concepts and their application, whether you’re working in a business or an agency.

Built on an infrastructure of business administration knowledge and practices, the multidisciplinary marketing education you’ll receive in subjects like advertising, marketing research, sales management, and product development can help you stand out in a dynamic and competitive global marketplace.

While earning your bachelor’s degree, you’ll receive foundational instruction in subjects like social sciences, mathematics, communication, finance, and economics. These classes lay the groundwork for what you’ll learn in upper division courses, which cover new product and service introduction, pricing, identifying the best channels for distribution, campaign strategy, and promotion.

Through course content designed around real-world scenarios, video lectures, and other innovative teaching techniques, you’ll acquire a range of skills and practical knowledge that can help you begin an exciting new career.

Students in Elevator at South College

What can I do with a Bachelor of Business Administration with a Concentration in Marketing?

Marketing Manager Account Manager Marketing and Promotions Specialist Brand Manager Client Relationship Manager Sales and Marketing Representative Marketing Campaign Manager Advertising Manager

9%* Estimated Job Growth

Keys to Success

The B.B.A. with a Concentration in Marketing program involves a combination of disciplines, so being able to change direction without losing focus will be crucial. Students must be excited to enter the marketing field and have a passion for learning new skills. An aptitude for analytics and strategy is a plus. Good communication skills will be valuable not only over the course of the program, but out in the workforce, where sales, promotion, or retailing can require a great deal of personal interaction.

This program is a demanding, fast-paced immersion into business administration and marketing. Through the instruction of our knowledgeable and experienced faculty, along with intensive coursework, students can gain the practical skills and understanding to succeed in the workforce.

Continuing Education

Accreditation or Approval

In February 2019, the School of Business & Technology has been awarded the status of Candidate for Accreditation by the International Accreditation Council for Business Education (IACBE). In granting candidacy status, the IACBE has determined that the South College business programs are eligible for accreditation (http://iacbe.org/memberpdf/SouthCollege.pdf).

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Admissions Requirements & Student Outcomes

Consumer Information

Amounts for tuition, fees, books, and supplies are subject to change. South College follows the required methodology provided by the Tennessee Higher Education Commission for the reporting of employment information for graduates. This information is compiled on an annual basis and submitted to the Commission by October 15 each year for graduates during the most recently completed reporting year (July 1-June 30). For more detailed information related to the calculation of graduate employment rates, please click here.

*The career options listed above are a small sample of potential job titles, and are not meant to be comprehensive. Students may or may not find employment in these positions. Salary ranges are estimated based on a range of public and private sources of employment information. Job growth statistics are taken from the Bureau of Labor Statistics 2014–2024 projections. Note that the Bureau does not publish estimates for all job titles, so in some cases these numbers are an approximation based on similar job titles.

Success at South College

Shawn Domm

I chose South College because it came highly recommended from mentors of mine, the faculty is second to none, and the program fits my ever-changing lifestyle. I also chose it because of the flexibility. My wife is still serving in the United States Air Force on Active Duty, and this means that we move when they tell us to move.

- Shawn Domm, Doctor of Physical Therapy
Elizabeth Ferichs

One of the major reasons I chose South College was for the smaller class sizes. It allows more one-on-one time between students and professors, which enhances the learning experience for me.

- Elizabeth Frerichs, Bachelor of Science in Health Science
Adam Hatcher

I went to college originally straight out of high school with the intent of majoring in musical performance with a concentration in theoretical studies. I was not prepared to for college at that point, so I decided to gain some experience and maturity by joining the work force full-time. After working for 10 years, I felt it was time to try school again.

- Adam Hatcher, Bachelor of Business Administration
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