What You’ll Learn
The Bachelor of Business Administration with a Concentration in Marketing program at South College is designed to provide an avenue for you to develop an understanding of marketing concepts and their application.
In your early business courses, you’ll study the fundamentals of accounting, management, finance, marketing, and more. Later, in your Marketing-focused courses, you’ll explore areas such as advertising, marketing research, sales management, and product development – subjects important in the dynamic and competitive global marketplace. Topics included in marketing courses include new product and service introduction, pricing, identifying the best channels for distribution, campaign strategy, and promotion.
Through course content designed around real-world scenarios, video lectures, and other innovative teaching techniques, you’ll have the opportunity to develop a range of skills and practical knowledge.