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Master of Business Administration with a Concentration in Social Media Marketing

CAMPUSES South College Online Programs

What can I do with a Master of Business Administration with a Concentration in Social Media Marketing?

Social Media Manager Social Media Marketing Manager Digital Marketing Manager Content Marketing Manager Director of Social Media Social Media Marketing Specialist Social Media Specialist

9%* Estimated Job Growth

Keys to Success

Students in this program must be creative, innovative, and ready to adapt to new technology and best practices at any time. Excellent verbal and written communication skills are vital, as is the ability to understand and track data over time using analytics and content management platforms. A basic understanding of design concepts will also help you as you create and manage content targeting your intended audience.

Because this is an online degree program, your performance will rely a great deal on self-motivation, discipline, and the able to work independently. The distance learning course platform we use encourages interaction and collaboration, both with faculty members and fellow students. South College is committed to supporting our students as they work to achieve their career goals, and we strive to provide support whenever it’s needed.

Bachelor of Business Administration

Continuing Education

This and the other MBA tracks are the most advanced business administration programs available at South College.

Additional Information

Accreditation or Approval

The School of Business and Technology at South College has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas, USA. For a list of accredited programs, visit


Consumer Information

Amounts for tuition, fees, books, and supplies are subject to change. South College follows the required methodology provided by the Tennessee Higher Education Commission for the reporting of employment information for graduates. This information is compiled on an annual basis and submitted to the Commission by October 15 each year for graduates during the most recently completed reporting year (July 1-June 30). For more detailed information related to the calculation of graduate employment rates, please click here.

*The career options listed above are a small sample of potential job titles, and are not meant to be comprehensive. Students may or may not find employment in these positions. Job growth statistics are taken from the Bureau of Labor Statistics 2014–2024 projections. Note that the Bureau does not publish estimates for all job titles, so in some cases these numbers are an approximation based on similar job titles.

Success at South College

Shawn Domm

I chose South College because it came highly recommended from mentors of mine, the faculty is second to none, and the program fits my ever-changing lifestyle. I also chose it because of the flexibility. My wife is still serving in the United States Air Force on Active Duty, and this means that we move when they tell us to move.

- Shawn Domm, Doctor of Physical Therapy
Elizabeth Ferichs

One of the major reasons I chose South College was for the smaller class sizes. It allows more one-on-one time between students and professors, which enhances the learning experience for me.

- Elizabeth Frerichs, Bachelor of Science in Health Science
Adam Hatcher

I went to college originally straight out of high school with the intent of majoring in musical performance with a concentration in theoretical studies. I was not prepared to for college at that point, so I decided to gain some experience and maturity by joining the work force full-time. After working for 10 years, I felt it was time to try school again.

- Adam Hatcher, Bachelor of Business Administration
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