Social media impacts students now more than ever—especially when it comes to job searching. How you present yourself on your profile is becoming as important as how you present yourself in an interview. Learn the top three ways that social media sites like Facebook, Twitter and LinkedIn can help (or hurt) your job search.
Networking
First and foremost, social media is designed to facilitate networking between people, both professionals and students alike. It offers both job seekers and employers the opportunity to interact and build relationships with people in the industry and community.
Taking advantage of this opportunity can tremendously help your chances of getting a job. Start by connecting with current and former employers, coworkers, professors, peers and industry thought leaders. Future employers might see lack of networking and interaction among colleagues as a negative attribute and change how they evaluate you for the job.
Making a Good First Impression
Social networking sites allow people to get their foot in the door before ever meeting in person. While this can be extremely helpful and facilitate introduction, it can also hurt candidates if their profile poorly represents their character. According to Forbes, 37 percent of employers screen potential job candidates based on their social networks. This means a positive first impression is critical.
Ask yourself, friends, family or peers if your profile is appropriate or if it detracts from your character and professional abilities. Having inappropriate pictures on Facebook or comments bashing previous jobs or employers on Twitter will impact how potential employers view you.
Implementing Social Media Best Practices
Activity on social media should be purposeful and thoughtful. Be sure to implement social media best practices and avoid careless errors that can deter employers. Especially on a professional channel like LinkedIn, avoid spelling mistakes and poor grammar. This profile should act like a resume, portraying your communication skills and a well maintained reputation.
Next time you log on to your social media profiles, ask yourself whether these platforms are helping or hurting you in your job search. If they are hurting you, reconsider some of the practices you are using. At South College, we want all of our students to be successful in their career search and encourage students to contact Career Services for additional social media and job searching advice.
